Apple dials emerging markets for future growth, starting with India

Apple dials emerging markets for future growth, starting with India

FILE PHOTO: Apple CEO Tim Cook gestures during the inauguration of India's first Apple retail store in Mumbai, India, April 18, 2023. REUTERS/Francis Mascarenhas

When Apple Inc surprised investors this week with a rise in iPhone sales despite a slump in the global smartphone market, Chief Executive Tim Cook credited emerging markets like India where the company is luring away Android phone users.