Chinese e-commerce giant Alibaba-backed Daraz cuts workforce by 11%

Chinese e-commerce giant Alibaba-backed Daraz cuts workforce by 11%

FILE PHOTO: Bjarke Mikkelsen, CEO of the e-commerce retail platform Daraz, speaks with Reuters during an interview in Islamabad, Pakistan November 24, 2021. Picture taken November 24, 2021. REUTERS/Asif Shahzad

Alibaba Group subsidiary, Daraz Group, an e-commerce platform, is reducing its workforce by 11% to prepare for the ‘current market reality’, the group’s CEO Bjarke Mikkelsen said in a letter to employees shared on the company website.