Indonesian brands venture abroad as halal cosmetics find more suitors

Indonesian brands venture abroad as halal cosmetics find more suitors

ESQA co-founders; Kezia Trihatmanto (left) and Cindy Angelina. Photo courtesy of ESQA.

Companies offering halal cosmetics in Indonesia, the world’s largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.