Impact startups’ quest for funds

Aasaanjobs’ fund-raising journey has been a bit different so far from most impact start-ups. Last January, the Mumbai-based company picked up $1.5 million in seed capital from Inventus Capital Partners and IDG Ventures India. Both are mainstream venture capital firms and generally don’t back businesses that focus on consumers at the bottom half of the pyramid. This week, the two firms increased their investment when the company raised $5 million in a Series A round led by Aspada Advisors, the venture capital firm backed by Soros Economic Development Fund.