HK's Cathay Pacific launches lifestyle brand as travel revenue dries up

HK's Cathay Pacific launches lifestyle brand as travel revenue dries up

A man walks past a Cathay Pacific Airways Ltd. logo at Hong Kong International Airport in Hong Kong, China, on Tuesday, Jan. 17, 2017. Cathay, Asia’s biggest international airline, plans to shorten its fuel-hedging program and revamp its workforce as part of a new business strategy to halt a slide in earnings. Photographer: Anthony Kwan/Bloomberg

Hong Kong’s Cathay Pacific Airways said on Monday it had launched a lifestyle brand to provide offers in hospitality and shopping as the airline seeks to tap new revenue streams amid a collapse in travel demand.