Social commerce set to expand footprint in India

Social commerce set to expand footprint in India

Meesho co-founders Sanjeev Barnwal (left) and Vidit Aatrey. Photo: Mint

Vidit Aatrey, the young founder of social commerce platform Meesho, wears success lightly on his sleeve. Last month, Meesho, which connects manufacturers with resellers marketing products to consumers through social media platforms such as WhatsApp and Facebook, gained unicorn status after raising $300 million in a new funding round led by Japan’s SoftBank Group Corp.