Luxury brands Louis Vuitton, Volvo tap Line chat app to connect with Thai consumers

Luxury brands Louis Vuitton, Volvo tap Line chat app to connect with Thai consumers

FILE PHOTO: The logo of Line Corp is seen at the company's headquarters in Tokyo, Japan, January 25, 2017. REUTERS/Toru Hanai

Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country’s growing appetite for social commerce, a top executive said on Thursday.