SoftBank-backed US firm Brandless winds up operation

SoftBank-backed US firm Brandless winds up operation

A shopper picks up a package bacon at a supermarket in Manila, the Philippines. Photographer: Edwin Tuyay/Bloomberg

Brandless Inc., a direct-to-consumer personal care and packaged goods company, is closing down. Brandless will stop taking orders and cut about 70 employees, less than two years after SoftBank Group Corp.’s Vision Fund said it would invest $240 million in the startup.