Unicorns need to end costly reliance on promotions, say pricing experts

Unicorns need to end costly reliance on promotions, say pricing experts

A GrabBike motorcycle driver, left, and a Go-Jek motorcycle driver wait for orders in Jakarta, Indonesia, on Sunday, Aug. 13, 2017. Photographer: Dimas Ardian/Bloomberg

Asia-based pricing experts may have a prescription for ailing unicorns and worried backers who are seeking answers on how and when cash-burning billion-dollar startups can record a turnaround and be profitable.